The LOG OFF movement was created in June of 2020 by the then high school senior, Emma Lembke. The movement formed in response to Lembke’s personal struggle with social media usage, its negative impact on her mental health, and the absence of youth voices in the dialogue surrounding social media advocacy. Once launched, LOG OFF dedicated itself to uplifting and empowering youth to tackle the complexities of social media and its impact on younger generations. Initially, this mission was accomplished through an array of initiatives housed within their website: advocacy efforts, youth leadership community, podcast, and blog. As the LOG OFF movement has evolved over the past 3 years, so have its efforts.
LOG OFF is a youth-led, 501(c)(3) non-profit organization committed to helping kids, teens, and young people build healthy relationships with social media and online platforms.
We envision a world where kids, teens, and young adults feel empowered to build and promote healthier relationships with social media and online platforms.
95% of youth ages 13-17 report using social media platforms, with more than a third saying they use social media platforms “almost constantly.”
LOG OFF’s community, resources and campaigns provides young people with the tools to take back control over their digital usage.
8th and 10th graders spend an average of 3.5 hours per day on social media, hooked by Big Tech’s addictive features, persuasive design, and targeted content.
LOG OFF produces resources that encourage youth agency, tech intentionality, and practical tips to push back against Big Tech’s harmful business model focused on profit over all else.
A longitudinal study of the introduction of social media on college campuses found that social media may have contributed to 300,000 new cases of depression across the country.
LOG OFF’s work and community engagement reflect the need to build a balanced relationship with tech based on users needs, rather than its complete elimination.
Emma Lembke is a 20-year-old youth digital advocate at Washington University in St Louis working to address social media’s impact on younger generations.
Clara Wasserman is a 20-year-old youth digital advocate at Emory University in Atlanta Georgia.